Product

One platform for product, web, and lifecycle data

Stop stitching tools together. Northwind brings every signal into one timeline so your team can see what users do and respond in the same place.

👤

Unified profiles

Every user gets one profile: product events, web sessions, form fills, and CRM fields, side by side.

🛤️

Path analysis

See the exact sequence of pages and actions that lead to activation, and where users drop off.

🧩

Composable segments

Define a segment once and feed it into journeys, scoring, and reporting without rebuilding it.

📨

Lifecycle journeys

Trigger the next best message off real behavior, not a static list.

Built to connect what you already run

Warehouse, CDP, CRM, and your website. Wire it up once and the data keeps flowing.

Data warehouse

Sync models straight from Snowflake, BigQuery, or Redshift.

CDP & events

Ingest Segment or send events directly via SDK.

CRM

Two-way Salesforce sync at the object and field level.

See it on your data