Product analytics · built for the whole team

Understand every user journey, end to end.

Product analytics your whole team actually uses.

Why teams switch to Northwind

Capture product, web, and lifecycle data in one place, then act on it without waiting on a data team.

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Live product data

Stream events from your app and see every user's path the moment it happens.

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Journey mapping

Follow a user from first touch through activation, conversion, and expansion.

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Segments that act

Build audiences once and reuse them across lifecycle, attribution, and sales.

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Connects everywhere

Warehouse, CDP, CRM, and your website, wired together in an afternoon.

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No-wait reporting

Ask a question in plain language, get a dashboard back in seconds.

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Governed by default

Field-level controls so the right teams see the right data.

Ready to see your own data in it?

Most teams are live in under a week. Book a walkthrough with your data.

Request a demo